Text development and Copywriting

Copywriting

A well-prepared text is the added value of any digital project. Carefully crafted textual content perfectly complements the visual component. Text plays a crucial role both in the creation of website content and in the perception of Google and social media ads.

In the development of digital project texts, it should be taken into account that:

  • the speed of reading texts in the Internet environment is 25% slower than for printed text
  • 90% of readers only read the headline
  • 70% of readers pay attention to images
  • 40% of readers read the beginning of the text
  • 20% of readers read the entire text
  • 5% of readers also read the end

These statistics remind us that digital text must meet SEO conditions. SEO optimisation will help to create a text that is understandable to the target audience and also appropriate for the search engine algorithm. Successful application of SEO strategy will rank the website in higher positions of search results.

The specialists of our team take into account the basic principles of effective communication when developing all types of texts.

An effective text:

  • is designed according to the target audience
  • is well perceived
  • is appropriate for the product
  • expresses the company’s values
  • invites the potential customer to take action

Text development services:

  • preparation of texts for digital projects
  • text preparation according to SEO requirements
  • SEO optimisation of existing texts
  • product descriptions
  • texts for online advertising, including Google advertising texts
  • texts for social media
  • editing existing texts
  • text translations and adaptation according to SEO
  • advertising articles

We work with experienced copywriters. Articles for portals are created in cooperation with customers according to their wishes and needs. SEO conditions are observed in text development, which allows the customer’s website to gain higher positions in search results. We have positive experience in preparing Google advertising and social media advertising texts.

Choosing Datateks means choosing:

  • professional text development specialists
  • active cooperation with the customer to achieve an excellent result
  • fast and high-quality execution of tasks