Usability testing, UX

User-friendly and efficient system, online store and website interface development

What is UX usability and who needs it?

UX stands for User Experience.
It is the way a user interacts with a service, servicing or system.


1

User needs

The users of the product/service have acquired experience, resulting from their education, use of similar products/services, or experience accumulated in other ways during their lifetime. By using your product or service, the user is trying to solve a problem. It is important to design a service in such a way that it is understandable, easy to use and effective for the user. A user who is satisfied with a product or service will always return and probably recommend it to someone else.

2

Business strategy

When designing a user flow, we take into account the business strategy. We try to find a compromise between business and user needs.

3

Prototyping and testing

We develop prototypes according to business requirements and user wishes. We conduct usability tests and improve prototypes. The developed prototype often serves as part of the further system requirements specification.

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Execution scenarios

Based on experience, we want to show how UX service can help develop your project and at the same time save resources provided for development.

Example

Development of a new project

This will be an example of what the majority does because it seems cheaper
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SITUATION

You need to develop a new project.

1. KNOWLEDGE

Based on your ideas and needs, a rather complicated model is created, the development of which requires tremendous resources.

2. THE PROJECT IS BEING DEVELOPED

The created project model is being developed. Without understanding the needs of the users, the functionalities unnecessary for the user have been implemented during development, which have consumed extensive development resources. Once the project is developed, it is transferred and launched in the real environment.

THE RESULT OF THIS SCENARIO

The developed project has consumed a large amount of resources, users are not satisfied, sales figures do not reach the desired volume.

This will be an example of how Datateks specialists would recommend to work
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SITUATION

You need to develop a new project.

1.RESEARCH

Understanding business needs, we conduct quality market research and analysis, interview business representatives and users, evaluate the possibilities of technical solutions.

2. DATA COLLECTION AND PROTOTYPE DEVELOPMENT

From the research results, it is concluded what is necessary for the business and what is necessary for the user. Based on the possibilities of technical solutions, the first prototype of the project is developed.

3. TESTING

We conduct full-fledged tests of the developed prototype to determine how users react. This helps to determine if the nuances needed by the user have not been missed, or, conversely, if the created solution does not seem too complicated to the users.

4. MAKING IMPROVEMENTS

We collect the results of tests and interviews. Based on the obtained data, we make necessary corrections and improvements. We perform repeated tests and prepare everything necessary for further development.

THE RESULT OF SUCH SCENARIO

As a result, project development requires fewer resources. If too complex solutions are defined at the beginning of the development, which complicate the user experience and do not really meet the user’s needs, it is possible to understand this in the research phase. As a result, it is possible to develop a much simpler and more user-friendly project, while maintaining all the necessary business management interests. This makes it possible to save resources and not to spend time on things that would be unnecessary for users.

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Good usability advantages

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Well-thought-out user interface
Well-thought-out user interface
Easy to use and understandable design
Easy to use and understandable design
Helps to achieve better sales results
Helps to achieve better sales results
Improves the company’s image
Improves the company’s image
Helps to promote customer loyalty
Helps to promote customer loyalty
Improves the company’s competitiveness
Improves the company’s competitiveness
A better usability experience on all devices
A better usability experience on all devices
Accelerates the loading speed of the website
Accelerates the loading speed of the website

Do you want these advantages on your website?

You will get more information when applying for a consultation.

UX research and analysis

Research is done, business challenges and user needs, goals and problems are defined.

  • Interviews of users
  • Mapping the user journey
  • Ethnographic interviews
  • Web analytics
  • Interviews of involved parties
  • Polls

Development

Solutions to a pre-defined problem are developed and tested, starting from concept prototypes to the finished product.

  • Usability testing
  • Sorting cards
  • Structure testing
  • Concept testing
  • Choice testing
  • Prototyping
  • Participatory design

Evaluation

The previously developed solution is evaluated by observing its operation over a longer period of time.

  • Polls
  • A/B testing
  • Web analytics

Online solutions developed by us

We are proud of the solutions we developed for our customers.

All works

Customer feedback

Our customers are satisfied with the professional result of the Datateks team. See for yourself!

Jurģis Grabčiks

[Hermes Distribution]

Inga Gricēviča

[SINDA & V R]

More than 300 companies have used our UX services

Ask for a free consultation to find out how we can help increase the value of your business.

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Apply for a consultation
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