SEO optimisation

Website optimisation is a set of actions, which, if performed successfully, ensures that the website gets a high position in Google search results. These actions include many different aspects – changes to the structure and code of the website, textual changes to the website and hyperlinking to the website. In the long term, SEO provides a higher ROI (return on investment) compared to other marketing solutions. A successfully implemented SEO strategy ensures high positions in Google search results, which gives a significant competitive advantage when addressing potential customers.

SEO optimisation includes:

• research of keywords and analysis of processes to improve the position of the website in the Google search engine
• presentation of the results to the customer
• consulting on SEO, taking into account the specifics of the customer’s field of activity
• agreement on SEO service conditions and conclusion of agreement
• development of SEO technical change specification according to selected keywords
• making the necessary changes to the website or online store
• monitoring of website positions by selected and related keywords
• performing various types of additional work for attracting hyperlinks from other websites
• and other works

SEO optimisation consists of:

• Internal SEO optimisation that is performed on the website itself. These are all the actions that can be performed with the website by adapting it to the technical requirements of Google according to the defined strategic keywords.
• External SEO optimisation, which in turn is all actions that are not related to changes on the website itself.

In order to achieve TOP positions in the Google search results and maintain them in the long term, both internal and external optimisation must be carried out, and you need to keep your finger on the pulse, because just like in life, Google search results also undergo very regular changes related to Google search algorithm updates.

For the successful implementation of the SEO strategy, it is important to:

• characterise the product or service
• collect quality data
• identify strategic keywords
• define and implement the necessary changes on the website
• perform regular actions to maintain TOP positions at an appropriate level

 

SEO audit

An SEO audit is a technical evaluation of the website, which will show the problems of the website and provide specific proposals for achieving a better position. The bottom line of the SEO audit is an accurate and detailed specification of technical changes that can be handed over to any programmer for the implementation of the work to be done. SEO audit should be done before SEO optimisation can be started.

An SEO audit consists of:

• checking the current SEO situation and website positions for specific keywords
• website structure assessment
• website content analysis
• checking website internal links
• finding broken links
• checking the website usability
• development of the detailed specification for technical changes

A full package of SEO services is available for each and every customer. Customers highly value the knowledge of our team of professionals, especially the detailed SEO technical specifications developed.

Our specialists will provide individual consultations and develop solutions for each customer so that the result meets both Google algorithm and individual needs.

 

Choosing Datateks means choosing:

• long-term experience of professionals
• high-level specialists
• compliance with deadlines
• excellent customer service